Virtual Masterclass

Unlock the Power of Open Data Formats for
AI-Ready Analytics with Iceberg

Workshop Kit — Iceberg on AWS • Sept 1, 2026

Thank you for attending the virtual masterclass on Sept 1.

We've built this on-demand hub as your go-to resource to Watch, Learn, and Apply at your own pace. From Iceberg foundations to hands-on labs and migration strategies, everything you need is right here.

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Webinar Content
All 10 masterclass sessions — from Iceberg foundations through hands-on labs to migration strategies.
01
Masterclass — Unlock the Power of Open Data Formats for AI-Ready Analytics
View the webinar presentation files — covering why open data formats matter, the shift from proprietary lock-in to open lakehouses, and how Apache Iceberg on AWS enables AI-ready analytics at scale.
Keynote Open Data Formats AI-Ready Analytics Siddhu Kolappan
▶ View Deck
02
Iceberg Foundations — From Traditional Data Warehouses to Modern Lakehouses
Traditional data lakes lack ACID transactions, struggle with small files, and make updates/deletes complex. The result is data teams spending more time fixing infrastructure than enabling AI. Apache Iceberg addresses these challenges with a metadata-driven table format that enables transactions, time travel, schema/partition evolution, and compaction without data rewrites. This session covers Iceberg's core concepts, its 4-layer metadata architecture, and how AWS managed services (S3 Tables, Glue Iceberg Optimizer) automate table maintenance enabling you to move from a traditional data lake to a fully transactional lakehouse.
Foundations Table Format ACID Transactions Stefano Sandona
▶ Watch Video
03
Building a Fully Managed Data Lakehouse on AWS
Learn how to build a governed, production-ready data lakehouse using Amazon S3 Tables — fully managed Apache Iceberg storage with zero operational overhead, 3×faster queries, and automatic cost optimization. This session covers ingestion patterns (Zero-ETL, streaming, batch), data governance (catalog, lineage, quality, fine-grained access), and multi-engine consumption including generative AI.
S3 Tables SageMaker Lakehouse Managed Infrastructure Saman Irfan
▶ Watch Video
04
RetailPulse Demo — Iceberg with Agentic AI Live Demo
A live demo showcasing how RetailPulse builds an AI-ready data foundation with Apache Iceberg — combining real-time lakehouse architecture with agentic AI to deliver intelligent, autonomous analytics.
Case Study RetailPulse AI Foundations Stefano Sandona
▶ Watch Video
05
Real-Time Analytics on AWS with Apache Iceberg
Data loses 50% of its value within 8 hours, yet batch pipelines still introduce hours-to-days of latency. This session covers how to build real-time streaming architectures using Apache Iceberg on AWS.
Real-Time Kinesis Data Streams Streaming Tables Umesh Chaudhari
▶ Watch Video
L1
Lab 1 — Bronze Layer: Ingesting Raw Data
The Bronze layer is where your AI-ready lakehouse begins. By landing every source — batch and streaming — in open Apache Iceberg format, you capture the raw, trustworthy signal that everything downstream (analytics and, ultimately, agents) depends on. No AI outcome is better than the data beneath it.
Hands-On Lab Bronze Layer Data Ingestion Iván Fernández Perea
▶ Watch Video
L2
Lab 2 — Silver Layer: Unified Curated Layer
AI and agents can't reason over fragmented data. The Silver layer resolves that dysfunction by merging batch profiles with streaming transactions into one consistent, ACID-guaranteed source of truth.
Hands-On Lab Silver Layer Data Curation Iván Fernández Perea
▶ Watch Video
L3
Lab 3 — Gold Layer: Customer 360 Metrics
The Gold layer is the business-ready foundation an AI agent reasons over. Pre-aggregated, well-defined Customer 360 metrics give the semantic layer clean, unambiguous concepts to ground on — so when a stakeholder asks a natural-language question, the agent returns a governed, accurate answer instead of a guess.
Hands-On Lab Gold Layer Customer 360 Daniel Lorch
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L4
Lab 4 — Consumption with Amazon QuickSight
Connect Iceberg tables to Amazon QuickSight to build interactive dashboards surfacing fraud anomalies, spending trends, and customer segments without data copies.
Hands-On Lab QuickSight BI & Visualization Daniel Lorch
▶ Watch Video
10
From Warehouse to Lakehouse — Redshift Integration
This session covers Amazon Redshift's Apache Iceberg integration, highlighting how Redshift enables high-performance SQL queries on lakehouse data. The demonstration shows practical implementation, including querying Iceberg tables and joining with local data warehouse tables as well as Redshift's materialized view support.
Redshift Lakehouse Integration Zero-ETL Sudipta Bagchi
▶ Watch Video
11
Apache Iceberg Migration Strategies and Best Practices
This session covers practical strategies for migrating to Apache Iceberg on AWS from data lakes, other open table formats (Hudi, Delta), self-managed Iceberg environments, and data warehouses. Attendees will learn when to use in-place migration versus full data migration, how to plan cutover approaches (direct vs. phased), and how to maintain Iceberg tables at scale using AWS-managed solutions like Amazon S3 Tables and AWS Glue Iceberg Optimizer.
Migration Best Practices Strategy Syed Humair
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🏗️
DIY Labs — Iceberg on AWS
Hands-on, self-paced labs you can run in your own AWS account. No scheduling needed — start anytime.
Workshop • 60 min • Beginner
Getting Started with Iceberg on AWS
Build a lakehouse with S3 Tables, medallion architecture (Bronze→Silver→Gold), ACID transactions, schema evolution & time travel.
Launch Workshop →
Workshop • 2-3 hrs • Advanced
Dive Deep with Apache Iceberg on AWS
Real-time analytics, CDC pipelines, medallion architecture, ML predictions & lakehouse interoperability with Apache Polaris.
Launch Workshop →
Workshop • 2-3 hrs • Intermediate
Efficient Data Pipelines with Iceberg
End-to-end pipelines — Glue batch ingestion, Firehose streaming, Athena ad-hoc analytics & automatic table optimization.
Launch Workshop →
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Customer Case Study
See how leading organizations are transforming their data architectures with Apache Iceberg on AWS.
E-Commerce • Europe
European ecommerce aggregator managing 250+ brands modernized their data lakehouse with Apache Iceberg on AWS — unifying disparate data sources across brands into a scalable, open analytics platform.
250+
Brands unified on a single lakehouse
Read the story →
Identity Security • Global
Global identity security leader uses Apache Iceberg and Amazon Bedrock to deliver intelligent support insights — transforming petabytes of security telemetry into actionable AI-driven recommendations.
4x
Support productivity improvement
Read the story →
Digital Media • Global
Transformed their petabyte-scale streaming data lake infrastructure with Apache Iceberg and AWS Analytics — enabling real-time insights across 100+ PB of media delivery data.
100+ PB
Analytics unlocked at scale
Read the story →
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Additional Resources
Blog posts, technical references, and prescriptive guidance to go deeper.
AWS Blog
From Data Lake to AI-Ready Analytics: Introducing Amazon S3 Tables
Amazon S3 Tables (Apache Iceberg tables) as a new data source — the first cloud object store with built-in Iceberg support for AI-ready analytics.
Read Blog →
AWS Blog
Building Medallion Architecture with Iceberg Materialized Views in Amazon SageMaker
With Apache Iceberg materialized views in Amazon SageMaker, you can build a Bronze → Silver → Gold pipeline with incremental updates.
Read Blog →
AWS Blog
Deliver Real-Time Data to Streaming Tables for Apache Iceberg with Kinesis
Amazon Kinesis Data Streams now supports streaming tables — a fully managed capability for sub-minute data delivery into Iceberg.
Read Blog →
Prescriptive Guide
Using Apache Iceberg on AWS
The definitive technical guide — architecture patterns, best practices, reference architectures, and getting started guides.
Read Guide →
Documentation
Using the Iceberg Framework in AWS Glue
AWS Glue ETL programming guide for reading, writing, and managing Iceberg tables with PySpark and Scala.
Read Docs →
Documentation
Integrating S3 Tables with AWS Analytics Services
Connect S3 Tables with Athena, EMR, Glue, Redshift, and SageMaker Lakehouse for unified analytics.
Read Docs →